Waldorf Astoria signs four-year partnership with Aston Martin
Waldorf Astoria Hotels & Resorts has signed a four-year global partnership with Aston Martin Lagonda, bringing together two enduring icons of global luxury.
From exclusive guest access to Aston Martin’s most recent cars, to bespoke drive and stay packages in some of the most sought-after destinations in the Waldorf Astoria portfolio, the collaboration combines the exceptional standards of sophistication and service that are at the heart of both brands.
“Aston Martin Lagonda was a natural choice for a partnership of this magnitude,” said Dino Michael, global head, Waldorf Astoria Hotels & Resorts, Hilton.
“At Waldorf Astoria, experience and service are at the core of everything we do, and this partnership offers a rare opportunity for our guests to live unforgettable at our properties around the globe.”
Beginning in 2019, Waldorf Astoria Driving Experience weekends will present hotel guests with a variety of Aston Martin’s latest models to sample along carefully tailored routes.
These bookable sessions will be led by Aston Martin’s team of professional drivers, giving Waldorf Astoria guests an expertly curated opportunity to explore the unmatched performance, refined craftsmanship and exhilarating driving sensation delivery by Aston Martin.
Simon Sproule, president, Aston Martin Partnerships, said: “This partnership opens both brands up to new and exciting opportunities.
“Aston Martin Lagonda and Waldorf Astoria share a passion for creating beautiful experiences for our customers, rooted in the joy of travel and discovery.
“Together, we can create memorable journeys that combine the best in global hospitality and driving pleasure.”