ITB Berlin: Avis Budget Group unveils exclusive Etihad partnership
Avis Budget Group and Abu Dhabi based Etihad Aviation Group have announced a new, global partnership which sees Avis Budget Group become the exclusive car rental provider for Etihad Airways, the national airline of the UAE.
The deal also covered Etihad Holidays and Etihad Guest, the airlines loyalty programme.
The partnership will see the Avis, Budget and Maggiore brands offered across the various Etihad booking channels worldwide.
Avis Budget Group director of international sales and partnerships, Julia Kemp, said: “We are delighted that we have extended our partnership with Etihad to be the exclusive global mobility provider.
“The partnership is far-reaching and there are wonderful opportunities across all facets of the Etihad Aviation Group.
“As well as offering deals on Avis Budget Group car rentals, we will be looking at tri-party campaigns with hotels, tourist boards and credit cards.”
Etihad Guest members will benefit from the Avis Preferred programme and an improved earning proposition.
Etihad Airways vice president commercial partnerships, Yasser Al Yousuf, said: “We are delighted to embark on this new partnership with Avis Budget Group.
“This partnership gives our guests a seamless travel experience door to door.
“We chose Avis Budget Group as an exclusive partner for their wide-ranging fleet of cars and their global reach, which suits the needs of our guests and plays a big part of our ‘Choose Well’ campaign empowering customers to make their own choices.”